Rolly by Sony - Make your Music Move!

As a Special Easter Edition, let's have a look at the latest Tech-Egg, The Rolly. The Rolly is an egg-shaped digital robotic music player made by Sony, combining music functions with robotic dancing. It has several motors that allow it to rotate and spin, as well as two bands of LED lights running around its edge and cup-like "wings" (or "arms" according to the Sony sonystyle USA website) which can open and close on either end, all of which could be synchronized to the music being played. Sound-sensitivity components detect beat, rhythm, voice and pitch, which could be used to have the device automatically react to music. It also has a G force sensor (accelerometer) which detects if the player is moving up or down. The track control is always on top and the volume control is always on the bottom. Preprogrammed movements along with music can be downloaded from personal computers using Bluetooth, having been composed on the computer or obtained from Sony's repository of user-made movement schemes. It has 2 gigabytes of flash memory to store music files. The product was unveiled on September 20, 2007, and went on sale in Japan on September 29, and was for sale at the Sony sonystyle USA website for $229.99 USD, down from $399.99 USD. It is available in black and white. Sony offers the "Engrave it." option for this item, and a number of accessories, including "arms" in different colors.

Closer to your music Rolly™ is a new dimension in MP3 players that brings you closer to your favourite music. Shake it and twist it to choose your tracks. Watch it respond to the beat with funky moves and crazy light shows. And when darkness falls, be prepared for an even more spectacular performance.
Make your own moves Choreography Software provided by Sony makes it easy to make your own moves with Rolly apart from the default ones. Making your own dance moves with the supplied software couldn’t be easier. Just click and drag to add motion and tempo. With the digital playback option you can easily see the results on the screen.
More than moves With over 700 possible variations, the light effects are a feature in their own right. You can add and preview just like you can with the dance moves, so get mixing and matching for another dimension in music experience.
Its not all work It’s not all work. If you just want to upload your favourite track and watch Rolly™ perform, you can. At the click of a button it will improvise and take over the dancing. All you have to do is sit back and watch.